YOU BUILD IT…they will come, right? WRONG!!
too often we field calls from budding entrepreneurs who want to put their mark
on the Internet territory thinking that if they buy a $199 web page design software
program from their local computer store and register their web site with the major
search engines they will retire to the Bahamas and live the good life.
I hate to burst your bubble but it just isn't happening.
payoff comes with taking your ideas and noting how much faster, reliable, and
scalable they become when brought online. Businesses of all kind, large and small,
need to engage in Internet Marketing. A business owner must be realistic with
the ROI (return on investment) when investing in Internet marketing programs.
These programs need to be targeted not broad based like TV and radio advertising
and marketing. A strategic plan for a start up business or company with a minimal
marketing budget. Careful and diligent research needs to take place to maximize
exposure to your web site. You also need to make your order and fulfillment process
completely automatic. Internet users are impulse buyers…when they find what they
want you need to be able to close the deal or you WILL lose the sale. Your customer
does not want to take the time to print out, complete, stuff, stamp, write a check
and mail your order form. He or she wants to place and pay for the order now.
We call this e-commerce credit card acceptance process-closing the sale. In other
words…get their order, get their money and ship their product. It's that simple.
Not accepting credit cards on the Internet is the kiss of death for an Internet
business that could cost you as much as 50 to 60% of your potential sales. Why?
Again, because Internet users are impulse buyers…when they see something they
want they have to have NOW!
it easy for them to order, you must make your order and fulfillment process completely
automatic so you can concentrate all of your time marketing your product, not
doing paperwork, processing and shipping orders... especially when you have a
Web Services specializes in the development and implementation of strategic communications,
marketing, and public relations programs for clients in a variety of industries
utilizing the Internet as their primary advertising medium and virtual business.
offer the following programs to assist companies with a small advertising and